The Grind Marketing Collective
Spring & Summer 2025 Co-op
The Grind is a creative marketing agency focused on helping blue-collar businesses identify gaps in their go-to-market strategies and implement bold, tailored solutions. As a collaborative team of strategic thinkers, they break through industry noise with personalized campaigns designed to drive real results.
My Role: At TGMC, I developed graphics, video content, and animations for client social media and web campaigns, as well as internal brand initiatives. I supported the strategy, execution, and evaluation of multimedia campaigns while gaining hands-on experience with the blue-collar brands we served. My contributions included original photography, logo design, and product booklets showcasing company product lines. I had the opportunity to create work for a diverse range of companies and clients each with unique goals and brand identities, which helped strengthen my adaptability and design versatility. Through collaborative team brainstorms and a solutions-driven approach, I grew as both a creative and strategic designer.
In this podcast series, we sit down with experts, innovative business owners, and intriguing individuals to discuss the unique challenges and opportunities in the industries we serve. Each episode offers valuable insights into how these industries operate, what drives consumer preferences, and how effective marketing strategies can elevate brands in the blue-collar landscape. Whether you’re a marketer, a business leader, or simply curious about the stories behind the scenes, join us for engaging conversations that inspire and inform.
Podcast Branding Development
Bourbon & Brews
Cole Equipment & Truck Repair
Logo Refresh
Previous Identity :
Product Guide Booklets
Bergmann 2025 Product Guide
Ascendum Machinery 2025 Product Guide